Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At its core, it’s a facet every single one of you should be aware of and have control over.
It’s not a “nice-to-know”, it’s a must have.
By definition, and depending on the source, personal branding is knowing yourself, your preferred industry, and whom you serve.
It’s what people think about you when you’re not in the room.
The first thought that pops into their mind when your name comes up.
It’s the alignment of your core values and day-to-day actions.