Did anyone ever tell you that becoming a freelancer also means becoming a marketer?
Sure, freelancing gives you the freedom, flexibility, and ownership to focus on the services you want to provide. But one unexpected challenge is that you have to know how to promote yourself and your work effectively to secure the clients you want.
If you’re just starting out, here are a few resources that’ll help you get up to speed quickly.
🗣️ Tell your story:
Are you promoting your work without weaving it into a cohesive story about you and why you do what you do? Your story builds an emotional connection with your client, building trust and leading to long-lasting clientele. Ditch the one-offs and go for the long-term contracts by learning how to tell your personal story. This Skillshare class on Personal Branding & First Impressions is a great first step to take to figure out how to communicate your brand. Check out the free class now.
✨ Pick your niche:
Picking a niche is hard, especially if you have multiple interests. Most freelancers shy away from specializing because it limits the scope of the work you could do, and that’s true. It does. But the alternative is better: you’ll become known as an expert in your field or industry, you can command higher fees for your expertise, you’ll get the work you want – dream projects from ideal clients — instead of being at the mercy of whoever comes along, and you’ll ultimately achieve your personal and business goals. Learn how to do it with the Marketing Mentor’s Pick a Niche Kit.
😎 Book more gigs:
One of the most time-consuming aspects of being an independent is fueling new business. After setting up what you need to attract your ideal clients, you may want to start going after gigs in the meantime. Get that next gig that lines up with your passions with The Gig List by AND CO. You’ll get an email each week, written in their famously fun and sarcastic tone, that surfaces their 10 favorite freelance, contract or remote roles.
Don’t spend more time being a marketer than you need to. That’s not why you started freelancing. Take back your time with these helpful resources that’ll make marketing yourself simple and powerful.