Anatomy of A Beautiful Page

Bay McLaughlin has a fantastic page, let’s take a moment to understand why. Read below for a breakdown of the page including tips on the best use of a free page.


The background image is a photo with nice ‘depth of field‘. Bay draws the eye, while the out-of-focus street scene behind him remains blurred and less distracting. The page is about Bay, so a sharply focused image helps to convey his personality. The big smile helps too!

Name and Headline

The name and headline are easy to read in a simple font, Proxima Nova. Generally, people are accustomed to reading black and white text. There’s no need to get overly colorful with your text. Before making your page flashy, remember that the best pages are simple, clear, and easy to read.

Colors and Design

Bay does a great job of matching the design of his Bio box to the main colors in his photo. Notice how the purple of the bio matches the color of his shirt? The black text is the same as his backpack and glasses, and the white headline is visually connected to his headphones. This continuity makes the page less cluttered and more refined.

The Biography

Bay includes many professional accomplishments in his bio – a great choice for someone who is self-employed. But unlike a boring resume or CV, the bio also includes bits about his attitude, goals, and what he can do for the reader. The positive tone and explicit call for the reader to contact him makes Bay’s biography feel more personal and engaging.


Including location information is a great way for people to find your page through Locations are searchable, and help you find potential connections in your area. Employment and educational info are other great ways for people to find your page based on shared professional or academic info.



Most people remember location, work, and educational info, but too many overlook the importance of tags on the page.

Tag are a fantastic way to efficiently let people reading your page know about your interests or skills. A good set of tags can get future collaborators, clients, or employers looking at your page for the right reasons.

Are your tags as descriptive as they can be? Would you search for someone using the terms in your tags section? Take this opportunity to check and confirm that you’re using tags to get the most from your page!

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