Creative types view life as a journey of self-expression. Thus, creative professionals can find it hard to identify with platforms that don’t give their users the opportunity to express themselves visually. Creatives observe everything. Naturally, this is reflected in their professional careers: they pay excruciating attention to detail, ask big questions, and aren’t afraid to take risks. The about.me platform enables creative types to showcase their work without losing touch with their personality.
Brett Henley‘s page is a great example of how creatives can tell their story on our platform, and foster engagement amongst users. Since the last time we checked, it seems like Brett has updated his page a little bit and we can learn from both versions. In this post we’re going to dissect his page so that you too can create a compelling page, whether or not you consider yourself a creative type.
Background Photo Brett clearly understands the rules of photo composition. When you’re selecting your background photo, try to keep these things in mind:
Keep it simple. This is your page, so naturally, you should be in the photo, but try to keep it simple, while still expressing some of your personal style. Imagine a camera crew following you around one day; what is the best image they can capture of you that visually tells your story?
Avoid the middle. This allows you to have space for your biography section, without cluttering your page.
Headline + Biography
Remember, you are more than your job title. Be creative in the way you write about yourself. Oftentimes when asked what we do in our careers we say, “Director of…but really I do X, Y, and Z.” Use this space as an arena to explain that X, Y, and Z, but don’t forget to tell your story not just professionally, but personally, too. On Brett’s page, instead of just writing “Co-Founder and Writer,” he showed his personality by using phrases like “Chief Smasher of B.S.” and “Instigate where needed.”
Whether you’re making a new about.me page, or updating your existing one, take a step back and view it as an empty canvas waiting for your creative expression. As always, if you need help or just want some feedback on your page, feel free to send us a tweet or visit our support page. Don’t forget to visit Brett‘s live page and send him a compliment!