We believe that representation with a minimum of other obligations required (friend requests, constant content creation, etc.) is the basic foundation of a personal page on the web.
In the past few years, we got away from our unique brand of simplicity, adding lots of “engagement” features, as we chased metrics. While we generated millions and millions of compliments & collections, we cannot honestly say that either of those features created enough meaningful value for our users.
In addition, the world has changed. A lot.