December St. Jude Children’s Research Hospital® benefit roundup

Thanks to everyone who updated their pages to benefit St. Jude Children’s Research Hospital. Over 12,000 pages were changed in support of St. Jude, and those pages had over 1 million pageviews in December. In addition to that AOL has donated $10,000 to St. Jude Children’s Research Hospital!

Below are a few great looking pages with new backgrounds for the cause. Some share an image or a story, each explains the reason for their updated background.

We were thrilled to see tweets, blogs and Facebook posts featuring updated pages as well.  Here is just a snippet from our wall on December 8th.

Thank you for your generosity in support of such a great cause.

Support St. Jude Children’s Research Hospital® with AOL and

The holidays are a time for giving. So there is no better time than now to use your page to support St. Jude Children’s Research Hospital. And AOL will donate $1 for every page created or updated to support St. Jude through December 31st (up to 10,000 pages). Details on the program below, but first, here’s why we support St. Jude.

“No child should die in the dawn of life.”

These are famous words from St. Jude founder and entertainer Danny Thomas, who opened St. Jude in 1962 with the intention of helping children of all races, backgrounds and religions. At AOL and, we have a deep respect for the amazing impact Danny Thomas has had on children around the world.

No family ever pays St. Jude for care.

St. Jude also covers the cost of travel, housing and meals for each patient and a family member.

“Today, the childhood survival rate for cancer has increased to more than 80%”

But this wasn’t always the case.  Working together under one roof, St. Jude physicians and scientists have pioneered treatments that have helped push the overall survival rates for childhood cancers from less than 20 percent when the hospital opened in 1962 to 80 percent today. The survival rate for the most common form of childhood cancer, acute lymphoblastic leukemia, has risen from just 4 percent in 1962 to 94 percent today.

What AOL does to help

AOL is a key partner for St. Jude, donating millions in in-kind donations since we began supporting St. Jude in 2006. This year, we donated 20 mobile computing carts so the children can stay in touch with their friends and families. One St. Jude patient used one of the computer labs to Skype with her family back home in Jordan, who could not make it to Memphis to be with her.

What you can do to help

We’ve created two new background images and added them to Gallery Backgrounds. If you have already have an page, change your background image to one featuring St. Jude and share with your friends on Facebook, Twitter and your email address book. Or, create a new page to raise awareness for the cause with one of the new background images. For every page that is made to support St. Jude, AOL will donate $1 (up to $10,000).

Here’s what one page looks like:

Here’s how you can support St. Jude Children’s Research Hospital:

  1. Create an page (if you don’t have one already)
  2. Change you background to a St. Jude Image (in your image gallery)
  3. Update your headline to: “Join me to help St. Jude Children’s Research Hospital Find Cures and Save Children”
  4. In you bio – write a statement about why you support St. Jude
  5. Add a custom URL to your services section that links to the St. Jude fundraising page:
  6. Share it with your friends and family
  7. Share on Twitter, copy in @aboutdotme and @stjude
  8. Post on Facebook, tag aboutdotme and stjude
  9. Email it to your address book:

Please join us in supporting this great organization and cause.  And if you know anyone who you think would be interested in supporting St. Jude Children’s Research Hospital, please forward this post to them.

Or, you can also help us support St. Jude by Donating Now!


Giving back with your background

We have some amazing non-profit groups and leaders on Everyone from Jo Luck, president and CEO of Heifer International, to Shawn Ahmed of the Uncultured Project have pages.

Continue Reading

Laura Barnes has heart

This is a guest post from Laura Barnes.

I am using my page for 3 very specific reasons. In the next twelve months I want to focus all my energy and enthusiasm towards achieving the following…

  1. Climb Mt. Kilimanjaro
  2. Raise awareness of Congenital Heart Defects
  3. Raise money for the Alder Hey IMAGINE APPEAL.

Here’s why….

Continue Reading

Making about so much more (2)

Becky Straw is the Co-Founder and Chief Adventurist of The Adventure Project. You can read her first post here.

Last May, The Bill and Melinda Gates Foundation posted a challenge, asking for the best examples of how to raise awareness about small farmers in Africa.  Our organization, The Adventure Project, was already working with small farmers in Kenya. So we knew this is was a great opportunity to engage our supporters and amplify our message.

Continue Reading

Making about so much more

Becky Straw is the Co-Founder and Chief Adventurist of The Adventure Project, a non-profit adding venture to support social enterprises around the world. She loves travel, tech, and a good cup of coffee.

This week, the non-profit, The Adventure Project, has launched a special campaign, and is using to make a difference.

One to 1,000, has a goal of enlisting 1,000 people to dedicate their profiles to raise awareness about small farmers in developing countries.

Currently, 80% of the poor in Sub-Saharan Africa work as small farmers and 75% of their children go hungry.

If The Adventure Project can enlist 1,000 people by May 31st, sponsors will donate to help Kickstart, a social enterprise marketing affordable irrigation pumps to farmers in East Africa. Each pump can increase a farmer’s income 1,000%.

Click on the image to learn more and make your profile about-so-much-more.

Giving breast cancer the boot will be taking profile pictures with photographer Jennifer Graham tonight at the Give Breast Cancer the Boot event at Great American Music Hall in San Francisco. Click the image to purchase tickets!

No more posts.