November is officially college application month. Across the country, high school seniors are scrambling to put their best foot forward with the hopes of getting accepted into the college of their choice.

While some approach college application season with the “Keep Calm and Carry On” mentality, others meet it with fear and panic. For today’s student, the competition is tougher than ever. Especially if you’re applying to a school like Harvard where they reject nearly 95% of applicants.

To hedge against being rejected, students are applying to multiple colleges in droves. While it once was the standard to apply to three or five colleges, many high school students are applying to at least 10 schools. Further, some families are hiring college planners and sending their kids to application boot camps, sometimes spending to the tune of $10,000.

At about.me, we believe in the power of a college education and do all we can to support students. We believe that your about.me profile could provide the perfect compliment to your college application to set yourself apart. Here are three reasons why you should include your about.me profile in your college application. Read more on campus.about.me.

_

Antonio Neves is the Director of Higher Education for about.me. He is a graduate of Western Michigan University and the Columbia University Graduate School of Journalism. You can find him on Twitter at @TheAntonioNeves.