Screen shot 2011-10-21 at 11.17.04 AM in multiple languages

My name is Ken Westin, I am the founder of a startup called GadgetTrak based in Portland, Oregon which develops security and tracking software for laptops and mobile devices. Given the nature of our business we work a lot with international partners and lately have been working with a lot of partners in Japan. Having studied in Japan and taking several years of Japanese I am keenly aware of the inter-personal dynamics of Japanese business culture. Many times business deals are closed based on the personal relationship that you develop with the client, as it is based just as much on trust as it is on your product or service.

A key component is to make sure that you don’t embarrass your potential client.  Providing a background and bio about you and your company in Japanese is a great way to show respect, as well as provide them with confidence they are understanding you and your company without the risk of something getting lost in translation. This is why I wanted a way to have both an Japanese and English version of my profile. I figured out a great way to do this by creating a secondary profile and linking to it from my English profile.

This then links to another profile I setup that mirrors my English bio in Japanese which also links back to the English version. A simple solution, but highly effective. I may add additional languages in the future as our company moves into more international markets.

Another great service I am using in combination with is which allows you to easily record you speaking your name. Particularly given the increasing globalization of business is is a great tool to allow other people to pronounce your name. This is helpful in Japan as it helps avoid your client feeling embarrassed, giving them a chance to learn how to pronounce your name before you meet them. Adding your “AudioName” to your profiles on just makes sense, particularly if you are going to be adding multiple language profiles.

4 responses to in multiple languages

  1. lauraglu

    This is a great post. Machine translation has far to go before I’d entrust it with my profile online. Thanks for sharing Ken!

  2. That is a great idea! It makes me want to create several profiles in different languages. I could imagine that it could get to become a tedious task of updating. If only there were a way to consolidate multiple language profiles in a single Dashboard. It would also be interesting to track the the profile stats for each language. Very interesting.

  3. Christoph

    Thats a solution, but I also think, that it should possible to handle multiple language profiles in a single Dashboard (with profile stats for each language).

    So I hope, will put this to the list of tasks for further updates/features.

  4. Hi, I also think the solution Christoph wrote to manage multiple languages from one profile would be the best. regards, Christoph Buck

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