Stats can be fun to look at, but how can they help? The stats we provide can help you target for your audience and channel where they go.  You can see where people are going in order to learn more about you.  For me, it’s Facebook, Twitter and LinkedIn, though a lot of people are checking out GoodReads and Tumblr as well.

Given this information, I should spruce up my profiles at those locations, make sure they’re consistent and up to date. I might also consider moving around the icons or adding further links in my bio, if I want to drive traffic more to another place.  Finally, I can reconsider the information I provide here – perhaps I should mention my favorite books in my bio as it seems to be something visitors are interested in.