3 secrets to simplify personal branding

A proven strategy designed to help you develop a story about who you are, what you do, and what makes you interesting.

I was in a marketing workshop recently and the presenter asked the room if anyone actually thought of themselves as a “brand.”

I hesitated. My inner thoughts went something like this:

“I mean…yeah. I’m supposed to say yes, right? I’ve taught personal branding workshops all over the world. I’ve built a lot of my career on my personal brand. I sell personal branding to other people.”

But no one raised their hand.

I didn’t want to be the only one to do so.

So I stayed quiet. And then I started wondering what a personal brand actually means.

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