Why One Founder Believes In Harnessing The Power of Social Media

Peg Samuel lives and breathes social media.

When Peg’s not teaching a media relations class at NYU, she’s running the┬ácompany she founded, Social Diva, which helps┬ábusinesses harness the power of social media. Peg’s also written the book, Facebook Marketing Like I’m 5, to help businesses take advantage of all Facebook has to offer, specifically how the platform can accelerate growth.

Outside of work, Peg finds the time to meditate, surf and enjoy a social activity every night of the week. Although Peg doesn’t reveal all her secrets, she does tell us what it’s like teaching at NYU, where the biggest challenges lie when businesses want to use social media and why she loves our platform.

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