How to Build Your Brand: The Former DKNY PR Girl Weighs In

Aliza Licht knows how to leave a mark.

As the former voice behind DKNY’s social media famous DKNY PR Girl, Aliza is an expert at not only branding herself, but also doing so successfully for a household name in fashion.

Aliza grew up with a love for fashion, but originally chose the science route, hoping to pursue plastic surgery. However, once she fell into the fashion industry, she climbed to the top with an honest attitude and a heck of a lot of experience under her belt.

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