Alexander Kuznetsov wasn’t born in Finland, but he has lived most of his life there beginning at age 14 when his family moved to the 60,000 person town of Rovaniemi. While he lived in Helsinki for a couple of years he prefers the natural beauty and relaxed atmosphere of the place he calls home and the one he’s built his company around, Lapland.
His company, called Hello Lapland, helps local companies in Lapland create high-quality visual content for marketing. They produce beautiful pictures and videos (shown later in the post) which show off the beauty of the region. As a small company, Hello Lapland relies heavily on social media for the company’s marketing and thus has its own about.me page to provide links to their many social media profiles. They also enjoy the platform because the large background photo gives them a way to directly show off their work.
