A proven strategy designed to help you develop a story about who you are, what you do, and what makes you interesting.
I was in a marketing workshop recently and the presenter asked the room if anyone actually thought of themselves as a “brand.”
I hesitated. My inner thoughts went something like this:
“I mean…yeah. I’m supposed to say yes, right? I’ve taught personal branding workshops all over the world. I’ve built a lot of my career on my personal brand. I sell personal branding to other people.”
But no one raised their hand.
I didn’t want to be the only one to do so.
So I stayed quiet. And then I started wondering what a personal brand actually means.