3 secrets to simplify personal branding

A proven strategy designed to help you develop a story about who you are, what you do, and what makes you interesting.

I was in a marketing workshop recently and the presenter asked the room if anyone actually thought of themselves as a “brand.”

I hesitated. My inner thoughts went something like this:

“I mean…yeah. I’m supposed to say yes, right? I’ve taught personal branding workshops all over the world. I’ve built a lot of my career on my personal brand. I sell personal branding to other people.”

But no one raised their hand.

I didn’t want to be the only one to do so.

So I stayed quiet. And then I started wondering what a personal brand actually means.

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How Students Can Discover Their Personal Brands

Whether online or off, we all have a brand.

From the moment you meet someone, they immediately begin to develop an opinion of you and they quickly discover what they can expect and depend on you for. Knowing this, the key to the “Personal Branding” puzzle is clear. If you know what you stand for, you can use the tools available today to guide others to form a clearer picture of “Brand You.”

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How to Build Your Brand: The Former DKNY PR Girl Weighs In

Aliza Licht knows how to leave a mark.

As the former voice behind DKNY’s social media famous DKNY PR Girl, Aliza is an expert at not only branding herself, but also doing so successfully for a household name in fashion.

Aliza grew up with a love for fashion, but originally chose the science route, hoping to pursue plastic surgery. However, once she fell into the fashion industry, she climbed to the top with an honest attitude and a heck of a lot of experience under her belt.

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Why One Teacher Believes Less Is More In Branding

Christian Sommer isn’t afraid of chaos.

Why? Because chaos gives him the opportunity to do his magic. Christian’s magic is brand building and he sources his inspiration from architecture, art, film and music.  Christian’s led branding strategy for companies such as Voodoo Energy, an all-natural energy drink that encourages people to form happy moments with friends.

Christian also teaches courses on branding where he emphasizes the importance of stimulating his students and keeping them engaged. Read more about Christian’s life in Denmark including how he stays openminded, what he thinks makes for great marketing and who Christian’s connected to through his page.

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