Why Personal Branding Is Essential To Your Lifelong Success

Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At its core, it’s a facet every single one of you should be aware of and have control over.

It’s not a “nice-to-know”, it’s a must have.

By definition, and depending on the source, personal branding is knowing yourself, your preferred industry, and whom you serve.

It’s what people think about you when you’re not in the room.

The first thought that pops into their mind when your name comes up.

It’s the alignment of your core values and day-to-day actions.

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3 secrets to simplify personal branding

A proven strategy designed to help you develop a story about who you are, what you do, and what makes you interesting.

I was in a marketing workshop recently and the presenter asked the room if anyone actually thought of themselves as a “brand.”

I hesitated. My inner thoughts went something like this:

“I mean…yeah. I’m supposed to say yes, right? I’ve taught personal branding workshops all over the world. I’ve built a lot of my career on my personal brand. I sell personal branding to other people.”

But no one raised their hand.

I didn’t want to be the only one to do so.

So I stayed quiet. And then I started wondering what a personal brand actually means.

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Freelancers: Here’s How to Rock a Client Recap

“So, how was everything?”

This question is an easy one to answer after a meal at a restaurant or a stay at a hotel but takes on a far deeper meaning when summarizing our work on a freelance project. The time spent immersed in a project is hard to encapsulate in a “Good!” or “Fine!” response, and if there were issues or challenges along the way, such a response may not even be appropriate.

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7 Ways to Effectively Work from Home

More time.

More money.

More creative freedom.

The secret to achieving the above?

Working from home.

Not to mention, you can also opt for sweatpants daily when you’re office is your living room.

But that’s not to say that the good life of working from home doesn’t have it’s challenges. How do you keep from getting distracted with household duties? How do you get anything done if you have kids around? How do you stay motivated and focused?

We know working from home takes some serious commitment! With this in mind, here are 7 tips to help make working from home work for you:

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How to Define Your Career Headline

You’ve created dozens of presentation decks, written an encyclopedia worth of articles for clients, but still, crafting your career headline is a task you haven’t conquered yet.

Freelancers are often troubled with explaining the most diverse experience through the smallest window. Your career headline has to be all-encompassing in the least amount of characters. It’s a difficult ask, but once solid, it can lead to an array of opportunities that grow your network.

When you work for yourself, being able to showcase your skill set is half the battle and it starts with your career headline. A few key factors can make for a captivating social profile and the world of difference when it’s time to find new opportunities. Let’s explore some examples of quality career headlines and what you can learn from each.

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3 Tips for Managing a Side Hustle + Full Time Job

When you think of millennials, do you think of “side hustles?” I sure do.

I find that the majority of my peers are involved in some sort of side gig to bring in extra cash or expand their skill set.

I’m no exception—I’ve worked on side hustles both while in school and while working full-time jobs.

Many people think that side hustles can do damage to your school or work performance due to their time requirements; however, if you manage your time effectively, only benefits result. While side hustling in college, I still managed to get on the dean’s list and, while building a business alongside my full-time job, I was recognized for multiple quarterly achievements.

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How to become a thought leader: insight from a tech evangelist

Tamara Dull is a geek and she owns it.

While she may be full-time Director of Emerging Technology at the SAS Institute, where she can geek out all day long, Tamara has also built an engaged following for the writing she does on the side.

How has she found a way to blend her passion with her profession, you ask? Read on to find out.

Don’t forget to check out her page and attend her upcoming event with a click on her Spotlight.

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