Why Personal Branding Is Essential To Your Lifelong Success

Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At its core, it’s a facet every single one of you should be aware of and have control over.

It’s not a “nice-to-know”, it’s a must have.

By definition, and depending on the source, personal branding is knowing yourself, your preferred industry, and whom you serve.

It’s what people think about you when you’re not in the room.

The first thought that pops into their mind when your name comes up.

It’s the alignment of your core values and day-to-day actions.

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3 secrets to simplify personal branding

A proven strategy designed to help you develop a story about who you are, what you do, and what makes you interesting.

I was in a marketing workshop recently and the presenter asked the room if anyone actually thought of themselves as a “brand.”

I hesitated. My inner thoughts went something like this:

“I mean…yeah. I’m supposed to say yes, right? I’ve taught personal branding workshops all over the world. I’ve built a lot of my career on my personal brand. I sell personal branding to other people.”

But no one raised their hand.

I didn’t want to be the only one to do so.

So I stayed quiet. And then I started wondering what a personal brand actually means.

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5 ways about.me can help you grow your side hustle

Today, a side hustle isn’t just limited to bartending on the weekends like your best friend used to do in college.

Sure, a side hustle can mean bringing in some extra cash. But it’s really so, so much more.

So, what is a side hustle?

A side hustle refers to a project you pursue in addition to your 9-to-5 job. A side hustle allows you to push the boundaries in terms of what you can do.

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Pushing the Boundaries of Design at Facebook & Beyond

Michelle Morrison wants to push the boundaries of how people see design.

But how, you ask?

Although she is a Design Program Manager at Facebook, Michelle’s real passion lies in building a community called Designers + Geeks. Designers + Geeks is for people interested in design, art, and technology. They host monthly talks, covering everything from “morally manipulating” your users with Nir Eyal’s help, to how design impacts the cannabis industry. Michelle’s goal is to create content and inspire conversation about how design is constantly evolving in today’s world.

Read on to learn more about how Michelle’s entrepreneurial mindset and background in industrial design allows her to juggle a full-time career, while cultivating a passionate community as her side hustle (and how you can, too!). 

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5 Steps to Developing an Online Following

Tom Law is a British entrepreneur and singer-songwriter. Having grown a following of over 100K across his social accounts and with 5M+ views on YouTube, we thought we’d ask his thoughts on how to develop a following. Off to you, Tom! 

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Introducing about.me for Slack

At about.me, we’ve always been passionate about helping you create meaningful connections with other people from all over the world. Today, we’re excited to introduce the about.me Slack app.

For many Slack teams and communities, learning about your fellow team members can be difficult. We surveyed over 200 people who use Slack for small teams, communities, and more. We found that over 70% of teams don’t have an introduction channel, making it difficult to get to know other people in your Slack team.

Our Slack integration will help you seamlessly introduce yourself, learn about your team members, and create valuable connections within your Slack team or community.

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How One Digital Nomad Was Inspired to Make Life Easier for Everyone

While traveling, it was hard for Mischa Armada to find great places to stay. Mischa wants to fix that for fellow digital nomads.

After living, working, and traveling through Asia, Mischa was inspired to start StayAwhile, a startup that helps you find and stay in stylish hotel around the world for a flat fee. Mischa cofounded StayAwhile to help people like her. With the rise of remote workers traveling the globe, Mischa’s definitely onto something special.

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