Personal Branding 101: What Do You Want from the Web?

As you build your personal brand online, it’s essential to ask yourself one question: ‘What do I want from my online presence?’

The answer may be to attract clients, drive traffic, connect with bright minds, or find a new job. It may simply be to connect with interesting people or establish an audience. When you know your individual goal, the path to differentiating yourself becomes more clear.

SG875 Staff Picks Pages on about.me

Metrics that Matter

For the majority of people, success is not a larger number of followers, likes or repins. These statistics are a proxy for other things — like being an expert in your field. The core of this success is providing value to others. This value is what holds an audience captivated or keeps a customer coming back.

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Share Value

Your personal brand must be built around the value you can bring to others. Your value is a unique mix of experiences, interests, and talents both personal and professional. Building a personal brand is the process of chiseling down this mountain into a simple communicable message. This is your identity, your brand.

Staff Picks

When you know your goal you can orient your online behavior to help achieve the desired outcome. Spend time engaging with communities you can learn from and add to. Let others know who you are, and what you’re good at!

Share a bit about yourself, and interact with people around you. If you’re having a hard time getting started, head over to about.me/search and enter one of your interests to find collaborators. Good luck!

 

Staff Picks

The Staff Picks page is full of fantastic examples. The great pages on display show off personality in a professional way and provide examples to help you improve your page.

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Featured Friday #FFaboutme

Happy Friday! We’ve selected the most awe-inspiring pages submitted with the hashtag #FFaboutme from the past week. Like Yasemin Denari, the pages we picked have a great image, concise informative bio, and apps displayed on the page.

Yasemin Denari's photoYasemin is an Alum of the Stanford Graduate School of Business, and is currently based in the San Francisco Bay Area. Just like everyone included in today’s post, Yasemin uses her about.me link as part of her twitter bio. This allows all the people who see her tweets to easily learn about her background and interests!

Take a look at other great examples below. Click on each image to see their full page, and remember to leave a compliment when you do!

  Brandon Rachal Lyndsay Roush David Basart

Don’t see your page here? Give it another try next week. We review them all, but it’s impossible to fit every great page in the blog post!

Make sure your about.me link is in the appropriate section of you twitter bio, and tweet the hashtag #FFaboutme for a chance to be selected next time.

Good luck, and feel free to share you page in the comments below!

Hey Instagram Photographer! Who Are You?

Instagram is an amazing way to share everyday & extraordinary photos, as well as see the world through someone else’s lens. But have you ever wanted to know more about the photographer, only to find their Instagram profile empty?

Looking for information about Instagram photographers can be frustrating. You can’t fit a lot of info in an Instagram bio, and many people don’t bother including much at all. Your photos tell a story about where you go and who you are, but it’s not the complete story. There’s opportunity for much more!

Luis Rodríguez

Your Story, Unabridged Edition.

Additional info in your Instagram profile paints a more complete picture for your followers. When you add your about.me link, you make it easy for your Instagram followers to not only learn about you, but also find and follow you on Twitter or the other social services you use. Your about.me page is the hub, the best single page to link your services together.

Herbert Schröer

Your Online Life Is Multifaceted.

There are great reasons to use different social services, each connects you in a special way to a unique audience. Linking to your about.me page from Instagram, Twitter, Pinterest, and other sites helps create a cohesive picture of who you are online.

If you haven’t yet, add your about.me link to your other services around the web. When people visit your page, they’ll get a better understanding of who you really are on your own terms.

Staff Picks

The Staff Picks page is full of fantastic examples. The pages show off personality personality in a professional way and can serve as inspiration to help improve your page.

Evann Clingan’s page is a great example (in the blog header image!). Her high quality photo, biography, and choice of color ooze personality. Peruse the pages below to see more great examples, and remember that the Staff Picks page has new beautiful pages added every day.

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Featured Friday #FFaboutme

Happy Friday! The pages today show off informative bios, display creative work, and share personal interests; all the things that make you unique!

Take a look at other great examples below. Click on each image to see their full page, and remember to leave a compliment when you do! Be sure to also check out student Tobias Strobel of Ulm, Germany (in header image).

Jim Beretta Stefanos Psaromiligas Amanda Jupena Victoria Murkison

Don’t see your page here? Give it another try next week. We review them all, but it’s impossible to fit every great page in the blog post!

Make sure your about.me link is in the appropriate section of you twitter bio, and tweet the hashtag #FFaboutme for a chance to be selected next time.

Good luck, and feel free to share you page in the comments below!

Staff Picks

Let’s get the week started right! Here are 4 great pages handpicked by our team. These pages are examples of how to display personality in a professional way, creativity passion mixed with academic or work oriented goals.

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