One day #withoutshoes wrap-up

Thanks to all who participated in the TOMS One Day Without Shoes campaign. Just on we had hundreds of people update their background image to help raise awareness for kids.

We also saw dozens of tweets with the #withoutshoes hashtag, pointing to pages and blog posts. This means there were tens of thousands of pageviews spreading the word over the three week campaign!

We were happy to do our part to raise awareness for this campaign. And the AOL blog has the story of the entire company’s efforts:

By the end of the campaign, we had some stats to be proud of that we want to share.  In total, we reached:

  • More than 1.2 million people on Twitter.
  • Around 20,000 people through, where more than 600 people changed their profile to a special TOMS background.
  • Millions through the TOMS messaging on MapQuest and on AOL Mail.
  • Nearly 200,000 people who visited the TOMS page on AOL Impact.
  • Hundreds of employees took part in events all across our offices and shared the news via Twitter.